Bringing Customized Clothing To Your Doorstep During Pandemic

Lyn Chan and Kenneth Chia founded a tailoring brand: A Gentleman's Tale. In 2015, Lyn along with co-founder Kenneth Chia combined their individual love for fashion, their knowledge from their tailoring and fashion background and skills garnered from their previous experiences to start the brand- "A Gentleman's Tale" in Singapore.

Singapore Based Brand : A Gentleman's Tale

Retailers and malls are now ready to reopen as per the governments' notifications across the World. People are of the opinion that they will think twice before stepping out for shopping. Also some of the people were reluctant about venturing to the mall to try on clothes in a fitting room, for fear of catching the infection.

Although, World was already on the path of digital transformation since 2015, but Covid-19 accelerated the urgency to take action. However, a brand called "A Gentleman's Tale" can bring their store to you meaning, at your doorstep - especially if it's in a bus that has been kitted with a walk-in wardrobe, flashing LED lights and some Tony Stark-level 3D scanning technology.

Singapore based Brand - A Gentleman's Tale

With the determination to "create [their] own rules of the game", they (Lyn Chan and Kenneth Chia ) decided to offer mobile tailoring services, which is a first in Singapore. If you're looking to update your office wardrobe but aren't in the mood to step out of the house, a tailor is just a phone call away.

Last month, a Singapore based mobile tailor company "A Gentleman's Tale" unveiled its mobile showroom bus, a customised Mercedes Sprinter van that doubles up as an actual fitting room. It's the latest innovation from a company that's been continuously taking its mobile tailoring services to the next level since it began operations in 2015. 

Its mobile tailoring showroom bus comes fully equipped with full-length mirror, pop-up changing room and racks outfitted with clothing samples and shoes. The sleek interior is designed to mimic the feel of a retail space. The customised bus is installed with 3D body scanning technology. This 3D technology gives 98% measurement accuracy along with minimal human errors. The use of this technology has opened up a World of exciting possibilities for the company, giving them opportunity to expand into events, popups and road shows. 

3D Scanning and Mobile Tailoring Operations

Customers make an appointment and they'll drive over to your place, where they'll talk to you through the choices of fabrics and the designs of the outfit. After which comes the fun part: 3D body scanning.  

The service is located at the back of the bus. Male and female customers up to a height of 1.85m (6.06ft) stand in the middle as they're scanned using infrared light from sensors located at the corners of the space. The scanner measures 127 points of the body, which is then translated into a computer rendering that can be instantly seen on an iPad. The entire process takes all of two seconds.

All in all, the entire process from measurement to getting one's suit, shirt, skirt or pants takes a total of 21 days, which includes a couple of trips for fittings.

Prices start at S$600 for an entry-level suit or around S$130 for a shirt or pants. For more expensive branded fabrics, be prepared to shell out S$1,000 for a suit or S$250 and S$350 for a shirt and pants, respectively. (S means Singapore)

They have also plans of participating in pop-up events. "As long as the place has a loading bay or an open air car park, where the bus can park".

According to the co-founders, "A Gentleman's Tale"- brand's majority of clients are working professionals between their late 20s to late 40s. It's really about providing clients with a sense of convenience, so they don't have to travel.

THIS MODEL OF ‘MOBILE TAILORING’ HELPS TO AVOID TRAVELLING AND SPREAD OF VIRUS INFACTION DURING PENDAMIC.

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Source: http://channelnewsasia.com, www.a-gentlemans-tale.com, www.enterprisesg.gov.sg, https://vulcanpost.com, https://herentrepreneur.com/