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Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Tech technology companies, alongside Amazon, Google, Microsoft and Facebook.(Source-wikipedia)
Singapore is getting its third Apple store and this upcoming one also boasts a unique status - it's the world's first that sits on water.
The Marina Bay Sands store features a sphere that floats on the waters of Marina Bay. The space used to house the Avalon club from 2011 to 2016, which took up a massive 17,000 sq ft area.
Apple's iPhone has become synonymous with smartphones for quite some time now. It's a testament to the brand's public perception of quality and performance.
And it's that specific brand recognition that makes Apple one of the most valuable companies in the world, having recently become the first publicly-traded U.S. company to reach US$2 trillion in market value.
With such a high demand for Apple products, Apple stores across the globe have become more than just traditional commercial outlets. They've become standalone destinations in their own right.
Unlike other outlets scattered across the world, Singapore's third Apple store, located at the world-famous Marina Bay Sands, is the first of its kind, both in architectural design and physical location.
The space used to house Avalon, a bar and night club.
According to Apple, the Marina Bay Sands flagship "will be at the heart of creativity, a place made for people to capture ideas and passions. It will be a space for people to explore, connect, and create something new.
Singapore's first Apple store was opened in 2017, which is located at Knightsbridge mall in Orchard Road. This was also the first in Southeast Asia.
Its second store in Singapore, located at Jewel Changi Airport, opened in July last year. The store offered customers the opportunity to pick up photography techniques through an exclusive session called The Magic of Jewel Changi Airport Photo Walk. Currently, The programme has been suspended as a precautionary measure due to COVID-19.
As with every Apple store around the World, Apple Marina Bay Sands will bring the best of Apple to the customers, at an iconic location in Singapore.
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