Why Amazon is the 'perfect' moneymaking machine

Amazon.com, Inc. is an American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. (Source :wikipedia)

London (CNN Business)Throughout the pandemic, Amazon (AMZN) has had no trouble generating huge returns. Once the Covid-19 crisis passes, it's in great shape to make even more money.

The internet giant's profits more than tripled to $8.1 billion in the first three months of 2021. Shares, which are near an all-time high, are up 2% in premarket trading.

"Amazon has the almost perfect business for the world right now," according to James Harris, global chief strategy officer at Mindshare Worldwide. "The world's leading e-commerce platform, a growing cloud business and a smaller but growing advertising capability all working in unison. It's a compelling offer."

Amazon shares are up almost 7% this year

They're lagging behind the S&P 500 despite the company's strong financial performance.

On retail: Demand for online shopping doesn't appear to be slowing, with revenue from Amazon's consumer business growing 39% in North America last quarter and 50% internationally.

Amazon now has more than 200 million paying subscribers to its Prime service worldwide. They're streaming more videos, and are set up to deliver the company another windfall during its Prime Day promotional event later this quarter.

On cloud: Amazon Web Services, which provides cloud computing services, posted net sales of $13.5 billion during the quarter, up 32% year-over-year.

And as more companies tap the technology to manage workers who are splitting time between their homes and the office, the outlook looks strong.

"During Covid, we've seen many enterprises decide that they no longer want to manage their own technology infrastructure," according to Chief Financial Officer Brian Olsavsky. "Company expects this trend to continue as we move into the post-pandemic recovery."

On advertising: Revenue from ads is accelerating, too, as advertisers try to target consumers who are spending more time online. The company's share of the US digital ad market surpassed 10% in 2020, according to eMarketer. The research firm expects revenues from this business to hit $20 billion this year and surge past $30 billion by 2023.

As consumers shift more [spending] online, trade spending and shopper marketing will rapidly follow, with the bulk flowing to Amazon.

That's all great news for CEO Jeff Bezos, who is once again the world's richest man with a net worth of $202 billion, according to the Bloomberg Billionaires Index. Though Bezos is set to hand the reins to Andy Jassy later this year, his 11% stake in Amazon should keep minting money.

Watch this space: Amazon continues to face the specter of antitrust action, and repeatedly grabs political attention for its treatment of workers, though it recently defeated a union drive in Alabama. But without government intervention, the company's dominance is only poised to grow.

Big picture: Amazon was the last Big Tech company to report earnings for the beginning of 2021. In aggregate, the results from these firms are even more eye-popping. Together, Facebook (FB), Amazon, Apple (AAPL), Google (GOOGL) and Microsoft (MSFT) earned nearly $75 billion during the first three months of the year.

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